Last updated: March 2021

Thank you for accessing www.admiralgroup.ca (the “Site”). Admiral Group (the “Company” or “we” or “us”) respects an individual’s privacy and will only collect, use or disclose your personally identifiable information (“Personal Information”) in accordance with this Privacy Policy. We recognize every individual’s right to privacy and acknowledge our obligation to preserve the confidentiality of personal information. We take steps to protect and maintain the confidentiality of Personal Information of those persons with whom we deal, including users of our products and services, and prior and prospective customers (collectively “Users” and individually a “User”, as appropriate). We are responsible for the Personal Information we have in its possession or under its control.

This Privacy Policy (the “Policy”) explains how we collect, use, disclose, retain and protect your Personal Information within the framework of our activities, in particular in connection with your use of our services and the Site of the Company (the “Services”).
By supplying Personal Information to us, you agree to this Policy.

PERSONAL INFORMATION

For the purposes of this Policy, the term “Personal Information” means any information that is defined to be personal information under applicable privacy laws. Usually, this refers to any information about an identifiable individual or any information that can be used to identify an individual and may include, for example, a Users name and home address, date of birth and gender, company information, and any other relevant information provided by the User. 

PURPOSES

We may collect, use or disclose personal information for the purposes identified at the time of collection, as otherwise permitted or required by applicable law, or for any of the following purposes:

  • to provide Services to Users or to allow Users to access to the Site;
  • to comply with our legal obligations and regulatory requirements;
  • to provide information to anyone working with or for us as needed for the provision the Services;
  • to develop and manage our business and operations, including but not limited to for billing, accounting and debt collection services relating to the Services;
  • to establish, maintain and manage our relationships with Users of the Services;
  • to respond to Users questions and/or concerns;
  • to detect and protect the Company and third parties from error, negligence, breach of contract, fraud, theft or other illegal activity, and which may include sharing Personal Information with our insurers, and to otherwise communicate with our insurers;
  • to generate, maintain, and utilize (as required to provide the Services) a Users account for any Services;
  • to generate analytics and statistical data; and
  • for any other purpose for which we have obtained a Users consent.

COOKIES

The Company, in common with many website operators, may use standard technology called “cookies” on its Sites. Cookies are small data files that are downloaded onto your computer when you visit a particular website of ours. You can disable cookies by turning them off within your browser; however, some areas of the Sites may not function properly if you do so.

PROTECTION OF CHILDREN ONLINE

The Company considers the protection of children’s privacy, especially online, to be of the utmost importance. We do not knowingly collect or solicit personal information from children, nor do we allow them to become registered users of, or to request information through, our Sites or help-seeking information lines.

COLLECTION OF ADDITIONAL PERSONAL INFORMATION THROUGH THE SERVICES

As part of the use of the Services online, the Company may collect additional Personal Information (“Online Information”) about the use of the Services, and this Policy applies to this Online Information with the appropriate adjustments. General information, such as demographic statistics about Users, the number of Users and the average time of use of the Services, is likewise considered Online Information.

The Company collects or obtains Online Information as part of the operation of the Services. For example, when a User decides to use the Services, the Company may automatically collect information obtained by way of analytical tools or digital markers. These analytical tools collect only a limited dataset, in particular the time and date when a Service was used and the IP address. A Service may also contain analytical tools placed by advertising partners or service providers in order to allow us to evaluate the effectiveness of the Services, including Google Analytics, Google Marketing Platform, and Google Ad Manager. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses Online Information collected to track the use of the Services and to personalize ads. You can opt-out of having your Online Information being used by Google Analytics for example by installing the Google Analytics opt-out browser add-on available at: https://tools.google.com/dlpage/gaoptout.More information on the privacy practices of Google is available at: https://policies.google.com/technologies/partner-sites


More information on how Google Marketing Platform advertising products and Google Ad Manager use cookies is available at: https://support.google.com/admanager/answer/2839090?hl=en

In addition to what is already provided in this Policy in regard to Personal Information, we use Online Information to track the use of the Services and improve their use, customize the experience of the Users, in particular by proposing customized advertisements and offers, make statistical analyses of all the characteristics and behaviors of Users, measure the demographic variables and interests of Users with respect to specific Services, describe its Services to third parties and potential commercial partners and determine how and where Company resources can be allocated more effectively. No Personal Information is disclosed as part of such activities. This Online Information is necessary for us to be able to collect the data required to record the number of Users, the functionalities or aspects of the Services most used, the technology used by the Users of the Services, the referral websites, and the location of the Users.

STORAGE OF INFORMATION

The personal information you share with us is stored on our database servers in Canadian data centers or hosted by third parties who have entered into agreements with us that require them to observe our Privacy Policy.

POLICY CHANGE

If we alter our Privacy Policy, any changes will be included on this page of our Site so that you are always informed of the information we collect about you, how we use it and the circumstances under which we may disclose it.

ACCEPTANCE OF OUR PRIVACY POLICY

By using this Site, you signify your acceptance of our Privacy Policy, and you adhere to the terms and conditions posted on the Site. By submitting your information, you agree that it will be governed by our Privacy Policy.